Customer experience and digital transformation were big trends in 2015 and will continue to be business priorities this year. In truth, UX design has always been critical to building kick-ass software solutions.

Customers want and expect personalised customer experiences and, increasingly, they expect them delivered in a digital manner. Businesses are under pressure to transform in order to keep up with customers’ rapidly changing demands. For many, the focus last year was on understanding and laying the groundwork for digital transformation; this year the focus will be on delivering digital.

During our Leaders of Digital roundtables last year, we talked with clients about delivering digital and what that really means. Digital is about value creation. It’s about giving customers what they want, whenever they want it and on whatever device they choose. For digital to be successful, there needs to be a shared vision and strategy of where the business is going and a clear approach on how to execute that vision. From a technology view, digital delivery requires flexible IT systems and processes that support continual development of customer-facing interactions.

ClearPoint Digital Approach

ClearPoint has a proven approach to delivering digital services that integrates key software development frameworks such as User-centred design (UCD) and Agile methodology, with best in class Continuous Delivery methods.

Digital CD

What is Continuous Delivery (CD)?

CD is a software engineering approach in which teams produce software in short cycles, ensuring that the software can be reliably released at any time.1 It aims at building, testing, and deploying software faster and more frequently.

CD 2

Why implement Continuous Delivery?

CD gives organisations a competitive edge by enabling them to respond quickly to market demands and deliver new products and services without the long production cycle typically required for new software releases.

Key benefits of Continuous Delivery include:

Reduced time-to-market: CD automates multiple processes in the build, deploy, test and release cycle, thereby reducing the time required to create new software. This enables new features and enhancements to be introduced to market quickly.

Reduced Cost: CD reduces the costs related to manual testing, deployment efforts, and infrastructure investments by replacing labour-intensive tasks with automated processes. The overall cost to deliver new software is significantly lowered, making it a highly cost-effective development approach.

Reduced Risk: CD involves introducing small software releases on a frequent basis and collecting ongoing feedback, which minimizes the risk of business disruption. Through processes such as automated testing and continual feedback, any issues can be immediately caught, quickly fixed and redeployed.

Continuous delivery provides an efficient, reliable framework from which to build and deploy new products and services to market. It is an integral part of the ClearPoint digital approach and ensures that value is created when delivering digital services. While the benefits are significant, integrating CD into a digital strategy can be complex. It requires a technology partner with the right mix of business process know-how and technical expertise to implement it well.

ClearPoint are experts in implementing continuous delivery processes into businesses and creating business value for our clients. Come talk to us to see how we can deliver value to your organisation through digital.

This is our first of three blogs exploring CD. In our others we examine how CD works in relation to our partnership with GlobalDairyTrade and how CD speeds up the evolution of your digital solutions

1.  Chen, Lianping (2015). “Continuous Delivery: Huge Benefits, but Challenges Too”